Associated Weavers
Associated Weavers (AW) is one of Europe’s leading carpet manufacturers, with a rich heritage and a strong UK presence since 1964. Operating from the historic Dean Clough Mills in Halifax, AW blends traditional craftsmanship with modern innovation to produce carpets that are soft, resilient, and visually distinctive. Their collections are designed to meet the demands of contemporary living—offering comfort underfoot, stain resistance, and long-term durability.
Among their standout ranges is Invictus®, a premium carpet brand known for its dense pile, luxurious softness, and exceptional stain resistance. Ideal for high-traffic homes, Invictus delivers long-lasting comfort and a refined finish. iSense®, another flagship collection, is celebrated as the UK’s favourite super-soft carpet. It combines ultra-fine fibres with high resilience, making it perfect for bedrooms and lounges where tactile comfort is a priority.
Sedna® represents AW’s commitment to sustainability. Made from ECONYL® regenerated nylon sourced from ocean waste and recycled PET bottles, Sedna carpets offer eco-conscious luxury without compromising on softness or performance. For busy households and commercial settings, Vivendi® carpets are bleach-cleanable, wear-resistant, and engineered to bounce back—providing durability with a pleasant feel.
Gaia® is a contemporary collection designed for modern interiors. It offers colourfast, easy-to-maintain carpets that balance style and practicality. Meanwhile, Sensualite® carpets deliver a tactile experience that stimulates all the senses, combining tenderness with strength for ultra-soft yet resilient flooring.
Associated Weavers carpets are compatible with underfloor heating and available in a wide range of colours, textures, and pile depths. With over 50 years of UK presence and European manufacturing excellence, AW continues to be a trusted choice for residential, commercial, and office fit-outs—offering design-led collections that align with Branew’s standards for continuity, resilience, and client assurance.